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When we started this business, we had some idea of which flavors would be the most popular. Still, some of the results surprised us!
Here is the final tally of the relative popularities of the flavors we sold in 2003:
| Rank | Flavor | Percentage |
|---|---|---|
| 1 | Vanilla | 9.60 % |
| 2 | Chocolate | 8.06 % |
| 3 | Cookie Dough | 6.29 % |
| 4 | Oreo Cookie | 4.97 % |
| 5 | Chocolate Chip | 4.64 % |
| 6 | Black Raspberry | 4.19 % |
| Mint Chocolate Chip | 4.19 % | |
| Peanut Butter Cup | 4.19 % | |
| 9 | Kahlua Brownie Fudge | 3.97 % |
| 10 | Coffee | 3.86 % |
| 11 | Massachusetts Mud | 3.75 % |
| 12 | Heath Bar | 2.76 % |
| 13 | Coffee Chip | 2.65 % |
| Peppermint Stick | 2.65 % | |
| 15 | Orange Pineapple | 2.43 % |
| Black Raspberry Chip | 2.65 % | |
| 17 | Mint Cookie | 2.21 % |
| 18 | Vanilla Caramel | 2.10 % |
| Strawberry | 2.10 % | |
| 20 | M&M | 1.99 % |
| 21 | Almond Joy | 1.88 % |
| 22 | Maple Walnut | 1.77 % |
| 23 | Ultimate Chocolate | 1.66 % |
| 24 | Coconut Fudge | 1.55 % |
| 25 | Butter Pecan | 1.33 % |
| Bubble Gum | 1.33 % | |
| 27 | Lemon Nerds | 1.21 % |
| Dulce de Leche | 1.21 % | |
| 29 | Reverse Chip | 1.11 % |
| Butter Crunch | 1.11 % | |
| 31 | Coffee Oreo | 0.99 % |
| Kris Krunch | 0.99 % | |
| Pistachio | 0.99 % | |
| 34 | Chocolate Cookie Dough | 0.44 % |
| 35 | Grape Nuts | 0.44 % |
A few thoughts on the rankings:
- Vanilla and Chocolate are so popular because they're used in so many of the sundaes and frappes that we make.
- Several of the flavors (e.g., Peanut Butter Cup, Vanilla Caramel, Coffee Chip) might have ended up higher on the list if we had offered them as part of our regular lineup from the start. Now that we've seen how popular they are, you can bet we'll keep them in stock next year!
- We had trouble keeping some of our flavors in stock due to supply problems (e.g. Dulce de Leche), which likely affected their rankings as well.
- Our Flavor of the Week collectively would have finished at number 12. Guess our customers like to sample new things!